Back

How we work

A managed outbound desk

Six named Grok Bots we built and run as a standing crew against your offer and ICP. They find, cite, write and queue. You approve. We operate.

The constraint

Outbound is still what limits revenue

Hiring SDRs is slow. Sequencers spray generic mail. Chatbots draft copy you still have to research, send and chase. You need a team that already knows who you sell to, what you may say, and when to leave you alone.

What you buy

A crew we built, not software you staff

Luna conducts. Scout finds. Mira cites one true thing. Coco writes every prospect-facing sentence. Nova is the only sender. Juno books only when the thread is ready. Writer cannot send. Sender cannot write. You keep judgement.

Lead data lives in a central RevenueSwarm account. You see a private workspace: pipeline, drafts awaiting approval, meetings booked, and a Friday five-sentence note.

Week one

Lock the durables before anything sends

The desk does not start sending from a slide deck. Week one writes the files the crew is allowed to remember. Until those files exist and you have signed them off, nothing leaves the building. After sign-off the account lead may not invent a new claim. If the offer moves, we update the file first.

  • Offer

    What you sell, what you will not sell, the outcome a first meeting is for, and any price band we may name.

  • ICP

    Titles, company shape, geography, vertical order, and explicit kill rules (too small, wrong buyer, cannot fulfil).

  • Voice and proof

    How a first line should sound. Case studies, numbers and logos we may use — and a do-not list for anything invented.

  • Frames

    Two or three approved first-touch frames and one follow-up. After this, drafts vary the facts, not the spine.

  • Approver

    One named person who can say yes to a frame and a first-touch batch. Replies still come back to you.

Sending identity

Your domain, or a warmed one

Deliverability is part of the engagement, not an afterthought. We pick one path in onboarding. We will not send from a founder’s day-to-day inbox.

  • Path A — your domain

    Best when the root domain already has a clean reputation. You provide one or two dedicated mailboxes, plus DNS access or an IT contact for SPF, DKIM and DMARC. Not the founder’s day-to-day inbox.

  • Path B — new domain

    Used when we should not risk the corporate domain, or when IT cannot give us a box quickly. We register a related domain (not a lookalike) and warm it for 14–21 days. Cost at cost.

  • Either path

    Replies land in an inbox you watch. Booking uses your calendar. We do not auto-send. Volume stays inside warmup limits until the domain is trusted.

Commercial

What it costs

Figures exclude VAT. Data-tool costs and any new-domain or warmup costs are billed at cost. Recommended start is the Operating desk.

  • Diagnostic sprint

    £2,500 · 3 weeks

    Durables workshop, ICP, named account list, approved frames, sending-path recommendation and setup. No ongoing sequences.

  • Operating deskRecommended

    £3,500 / month · 3-month minimum

    Full desk: research, drafting, sequencing, follow-up, weekly report, meeting booking. Typical volume 40–80 researched contacts a week once live.

  • Desk + build

    £4,500 / month · ongoing

    As the operating desk, plus a simple client-facing progress view and a tighter handoff into whoever closes the work.